HM Blog

An introduction to shared webhosting

server

Shared webhosting is a technology that allows multiple websites to be served from the same IP address, and is a very common place for many websites to be hosted. Sometimes, when an issue occurs with one of those websites, it can cause issues for all of the others being served from that IP address.

To give a brief insight on what's happening: a shared webhosting environment is something like an apartment building where each website has its own apartment, and some of those websites are not controlled by you or your company. Having a great webhost can really help your income boost.

Usually, issues can be contained to, and dealt with, on a per-apartment basis - think something simple like painting or a flooring repair. Sometimes, however, there's a building-wide issue that takes issue with every apartment in the building - think a gas leak, or a minor fire causing the sprinklers to go off.

Unfortunately when the latter occurs, everyone has to exit while the issue is being fixed. Thankfully, these major outages are atypical of most website-related issues, but sometimes a persistent problem occurs and that problem touches everyone.

The fix: move out of the building... or at least into a smaller one where your websites are the only residents, and if an issue arises, you can take proactive steps to have things fixed, rather than having to wait for the owner of the building to sort the issues out with the offending tenant.

When you move out of the building, it's usually to something like a VPS or a Dedicated server, which we'll discuss in future posts.

Hopefully that gives a better understanding of how the basics of shared webhosting works, and why issues that seem entirely unrelated to your website can still affect you.

5 Reasons To Add Video To Your Website

Internet Video

Why Integrate Video Into Your Website?

Adding video to your website is very important. Here is 5 reasons to help you understand why…

  1. Longer visitation time. When considering how high to place your page when it appears as a search result one of the major factors to be considered by search engines is how long the average visit to your website is. A video can take a normal page browse from 15 seconds to a full minute or even longer. This will really help you out perform your competition that has not decided to add video.
  2. Says a lot with a little. So much can be learned from a quick 30 to 60 second video.  From the tone of your voice, to the pacing of your words and the articulation of your points, folks can sense your expertise almost immediately. You can also show off your work space or your products in a way that makes your hard work very tangible.
  3. Zero effort for your visitors. It literally takes no effort from you or your potential customers to have a video start up automatically when visitors hit your site. This type of promotional tool has the highest likelihood of creating interest and encouraging folks to dig a little deeper into your website to find answers.
  4. Cheaper than ever. At Highland Multimedia we can produce a a 30 second commercial at a cost of about $1000 (view sample). If your budget isn’t quite there yet just get your digital camera out, throw it on video mode and do a couple takes of you describing your products or services.  You might be surprised to find a very genuine video can be prepared in less than one hour!
  5. Easier than ever. With the constant advance of technology even your smart phone can make a very high quality video to help you add a powerful  tool to your promotional mix. By then uploading this video to Facebook or YouTube it can immediately start working to attract eye balls to your web presence and start to build that all important top of mind awareness.

If you would like a professional to build a commercial for your company talk to Highland Multimedia today. We have very attractive pricing and the process is not as complicated as you might think.

Highland Multimedia Website Now In WordPress!

wordpress

After a great deal of anticipation we have ported our website over from a traditional HTML and CSS website into a Content Management System enabled website, all of this with the help from<a href="http://www.evankroberts.com/">Raleigh-based SEO consultant</a>, we are so grateful for him. While we have been deploying CMS WordPress sites for our clients for couple years, we have had to take what ever free time we are afforded to slowly transition our own site. Much praise is owed to our lead developer Matt MacIntyre for pulling this very involved affair off.

The advantages for us at Highland Multimedia for moving to a WordPress CMS are:

  • Easier to update portfolio requiring no formal coding knowledge

  • Access to update the page from just a web browser from anywhere in the world

  • Improved Search Engine Optimization tools to allow us to rank higher on search engines

  • Integration of a blog, to write articles just like the one your reading

  • Ability to setup multiple website administrators with varying levels of editorial authority

  • Easy to integrate widgets for things like our Facebook feed on the right hand side of our sub pages

While there are even many more advantages it means you will be seeing more updates, more often so you get the most current information on what we can offer your organization and how it will generate value for your bottom line.

Again, I cannot thank the team here at HM enough, but I would also like to thank our world class clients for continuing to invest the most important aspects of their companies with us. You're in great hands, and we're only getting better.

CEO and Creative Director

- James Smeaton

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    Award Winning Marketing!

    The recent win of the $100,000 Avivia Community Fund for the Antigonish Affordable Housing - Housing for Hope project was assisted by James Smeaton of Highland Multimedia. James was the campaign coordinator over the course of three months and saw to the design of the logo, printed materials and social media posts as well as a significant portion of the outbound communications and campaign strategy. It should also be said that he was surrounded by a very large and dedicated team of volunteers without whom the efforts required would have been near impossible. The citizens of Antigonish and beyond were also instrumental to this win.

    If you need assistance with your next marketing initiative this experience and many more might make us a good fit for your business or organisation.
    ...

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    More wood for the furnace...

    Another late night at the office paid off. Both of these are big projects that end up reaching thousands of people. The design needs to be tight.. but by god there is a lot of info to stuff in there. I think these will stand out, any suggestions?
    ...

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    A big congratulations to Lori, side note... that beautiful vertical banner was designed by us! ...

    Congratulations Lori on your 5 years as a counsellor with Naomi Society. Your kind and supportive client centered approach is greatly appreciated.

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    15 Years Later...

    If you are seeing this message consider yourself invited to our customer appreciation party this Friday from 12pm to 5pm.

    Even if we had not had the chance to do business together drop on by and find out what has allowed us to serve Antigonish and the world for over 15 years in the ever changing field of marketing communications. We will have drinks, treats and snacks on hand and enough conversation to fill a boat.

    If you are wondering who is Highland Multimedia and what do they do I hope to answer that question in a single statement, and with some photos of our latest projects.

    What we do is "We Design Value". We create or revise your existing marketing mechanisms to deliver a return on your investment. That means better graphics, better writing, more intuitive layouts, more flexibility for different devices, higher quality photos and a message that truly speaks to why you are the best option for your customers.

    Don't take our word for it. Check out the images tied to this post to see these words brought to life for our clients. See even more on our portfolio at www.highlandmultimedia.com

    We hope to see you on Friday, a big thanks for all your support, the team and I would not be here without it.
    ...

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    This guy could give anyone a lesson in creativity... ...

    Beary Tasty #oldie #postcard #etsy #webshop #honey #dont #beatles #carlperkins #tangerine #prince #mandarine #spot #shadowology #illustration #drawing #polarbear #photo #sketch #doodle #peeling #feelings #happy #potd #picame #shadow #art

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