HM Blog

An introduction to shared webhosting

server

Shared webhosting is a technology that allows multiple websites to be served from the same IP address, and is a very common place for many websites to be hosted. Sometimes, when an issue occurs with one of those websites, it can cause issues for all of the others being served from that IP address.

To give a brief insight on what’s happening: a shared webhosting environment is something like an apartment building where each website has its own apartment, and some of those websites are not controlled by you or your company.

Usually, issues can be contained to, and dealt with, on a per-apartment basis – think something simple like painting or a flooring repair. Sometimes, however, there’s a building-wide issue that takes issue with every apartment in the building – think a gas leak, or a minor fire causing the sprinklers to go off.

Unfortunately when the latter occurs, everyone has to exit while the issue is being fixed. Thankfully, these major outages are atypical of most website-related issues, but sometimes a persistent problem occurs and that problem touches everyone.

The fix: move out of the building… or at least into a smaller one where your websites are the only residents, and if an issue arises, you can take proactive steps to have things fixed, rather than having to wait for the owner of the building to sort the issues out with the offending tenant.

When you move out of the building, it’s usually to something like a VPS or a Dedicated server, which we’ll discuss in future posts.

Hopefully that gives a better understanding of how the basics of shared webhosting works, and why issues that seem entirely unrelated to your website can still affect you.

5 Reasons To Add Video To Your Website

Internet Video

Why Integrate Video Into Your Website?

Adding video to your website is very important. Here is 5 reasons to help you understand why…

  1. Longer visitation time. When considering how high to place your page when it appears as a search result one of the major factors to be considered by search engines is how long the average visit to your website is. A video can take a normal page browse from 15 seconds to a full minute or even longer. This will really help you out perform your competition that has not decided to add video.
  2. Says a lot with a little. So much can be learned from a quick 30 to 60 second video.  From the tone of your voice, to the pacing of your words and the articulation of your points, folks can sense your expertise almost immediately. You can also show off your work space or your products in a way that makes your hard work very tangible.
  3. Zero effort for your visitors. It literally takes no effort from you or your potential customers to have a video start up automatically when visitors hit your site. This type of promotional tool has the highest likelihood of creating interest and encouraging folks to dig a little deeper into your website to find answers.
  4. Cheaper than ever. At Highland Multimedia we can produce a a 30 second commercial at a cost of about $1000 (view sample). If your budget isn’t quite there yet just get your digital camera out, throw it on video mode and do a couple takes of you describing your products or services.  You might be surprised to find a very genuine video can be prepared in less than one hour!
  5. Easier than ever. With the constant advance of technology even your smart phone can make a very high quality video to help you add a powerful  tool to your promotional mix. By then uploading this video to Facebook or YouTube it can immediately start working to attract eye balls to your web presence and start to build that all important top of mind awareness.

If you would like a professional to build a commercial for your company talk to Highland Multimedia today. We have very attractive pricing and the process is not as complicated as you might think.

Highland Multimedia Website Now In WordPress!

wordpress

After a great deal of anticipation we have ported our website over from a traditional HTML and CSS website into a Content Management System enabled website. While we have been deploying CMS WordPress sites for our clients for couple years, we have had to take what ever free time we are afforded to slowly transition our own site. Much praise is owed to our lead developer Matt MacIntyre for pulling this very involved affair off.

The advantages for us at Highland Multimedia for moving to a WordPress CMS are:

  • Easier to update portfolio requiring no formal coding knowledge

  • Access to update the page from just a web browser from anywhere in the world

  • Improved Search Engine Optimization tools to allow us to rank higher on search engines

  • Integration of a blog, to write articles just like the one your reading

  • Ability to setup multiple website administrators with varying levels of editorial authority

  • Easy to integrate widgets for things like our Facebook feed on the right hand side of our sub pages

While there are even many more advantages it means you will be seeing more updates, more often so you get the most current information on what we can offer your organization and how it will generate value for your bottom line.

Again, I cannot thank the team here at HM enough, but I would also like to thank our world class clients for continuing to invest the most important aspects of their companies with us. You’re in great hands, and we’re only getting better.

CEO and Creative Director

– James Smeaton

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    Help Awesome Foundation Antigonish hit the 1K Mark! ...

    5 Page Likes Till We Cross The Epic 1000 Like Milestone..... Antigonish lets do this!!!!! Like, Comment or Share this post to get the win!!!!

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    Check out this amazing ad for 3M... ...

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    Some hot yet icy social media work for Keltic Quay by Highland Multimedia... You can win a free night.. read for details :) ...

    Win A Winter Retreat At Keltic Quay Hi folks, its time to gather your friends up and plan a winter wonderland get away in Cape Breton's only 4½ star cottages!!! We are again offering a 1 night stay in one of our 2 bedroom suites for up to six people anytime during January and February subject to availability. To enter you just need to like this post, like our Facebook page, leave us a comment (perhaps what you want to do most!) and Share this post with your visibility set to public. We are making the draw this Friday Jan. 27th at 8pm! Please note the prize is not transferable and has no cash value. Please tag your friends in your comment... you do this by first typing @ and then their name, so they can know to enter and boost the chances of your group winning! Can't wait to win? Our off season rates are $125 per night for a 1 Bedroom Suite (upstairs of the cottage) and $225 per night for our 2 Bedroom Suites (downstairs of the cottage) or $225 per night for our Whycocomaugh Suite and Bras d'Or Suite. Learn more about all we have to offer at www.kelticquay.com There has never been a better way to get the whole crew together for snow shoeing, skiing,snowmobiling, ice fishing or just putting your feet up by the fire and enjoying a well deserved cup of hot chocolate. Keep in mind our lodge is fully loaded with a baby grand piano, guitars, shuffle board, and pool table as well as a fully licensed bar! Make us your next destination for winter exploration! Photo By: Murdo Ferguson

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    Ultimate Product Review Fail

    About This Video:
    James Smeaton, Creative Director sets out to do his first unboxing review of the free Christmas promotional product from Mail Chimp, a email newsletter service. Things don't go as planned as James enthusasim gets derailed by one tiny but important fact. Watch the video for the surprise on James face. Also making a guest appearence is his daughter Sophie who was equally excited to try the mascot Fredy out.

    Aplogies for the quick cutoff, an incoming call on the iPad cut the video short. Leave a comment if you please and yes, we do MailChimp consulting and installations.
    ...

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    Photography meets marketing in this nice little pre-Christmas giveway... ...

    Christmas Canvas Give Away About This Contest: Hi folks, in celebration of hitting 2000 Likes, as well as the chance that one of you wonderful people is in need of an amazing last minute Christmas gift I am offering the opportunity to win any one of these four canvas prints this Thursday, Dec 22nd at 6pm. In order to win you must meet these criteria: Like My Page, Like This Post, Leave Comment, Share Post To Public. Consider telling me which one you like and who it may be for. Tag your friends by typing @ and then their name to let others in your circle know about this give away contest. The title on these prints are: At last... The Cabot Trail, Ascension, Bolts Over Ballantynes, and Two Become One. They are either 40x30, or 20x40. Keep in mind these canvas prints are also for sale for a discounted price of $175 each. I have 3 copies of the Cabot Trail, but only one of the others. I will sign and number any locally purchased copies. I can ship canvas direct to those who are away, but those will be unsigned. The winning print must be picked up in Antigonish and will be signed and numbered. Gift certificates are also available for photo shoots. I want to wish you all an amazing Christmas season, 2016 has been the best year yet for my photography and I again commit to offering one of these giant canvas prints every time I get an extra thousand likes on the page. Big love people!

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