Social Media

The recent buzz in internet marketing is social media. The real opportunity however is social media strategies.

At HM we have experience in social media strategies that not only create a social presence on the web, they create social results. Via content creation, customizations and training we design value into each step of your social media strategy.

We can help you increase your social engagement:

  • We note your current strengths and weaknesses, for example you may not have a nice cover photo and profile picture.
  • We can customize these elements and help bring more credibility to your businesses or organization.
  • You also might need help to balance the type of posts you’re making, for example you might have a improper mix of videos, images, links and text.
  • Your timing could be off in terms of when you publish and how often.
  • It also helps to be consistent with how many posts you share a day.
  • Did you know its very important to ask a lot of questions. You should ask more questions as this activates your fans, leading to greater visibility for your Page and at the same time providing you with answers to questions that may be crucial for your company’s sales and marketing.
  • Beyond all this we can help you create ads, and identify key demographics to boost your posts to.
  • These are just a few of the avenues we help highlight, and integrate into your regular social media activity.

Contact us today and we can provide a detailed report for a small fee covering Facebook, Instagram, Twitter & Pinterest.  This is not just any report, but a specific one for your business on how you can increase your social engagement and sales.


There is a big difference between creating a basic Facebook page and using it as a successful business communication tool. From customizations to training for key staff, we can help you lay the foundation of your social media strategy.


In order to fully utilize the power of Twitter for your organization it is important to setup a branded account and learn how to post to it, but also to integrate that account downstream into your website, social media and smart phone.


LinkedIn is the most well known career networking site on the Internet and is fast becoming known for its representations and tools for businesses themselves to have profiles. With a LinkedIn profile a business can post services, display staff, track metrics and insert other branding information helpful to the public and people interested in career development.


YouTube is fast becoming a direct competitor for traditional TV broadcasting. An explosion in programming submitted by individual users but also larger corporate networks gives YouTube contributors a vast audience to draw upon over the entire globe.

In addition to subscriptions, comments and likes YouTube’s ability for users to catalog videos via favorites is providing a larger and larger base of re-occurring visitors.

  • Facebook Feed

    If you know someone who is looking for a place to rent, or has a place to rent you could win $25 tomorrow. Details in video. ... Share & Win: $25 E-Transfer This Friday About This Contest: This is no joke, was built from the ground up in Antigonish and I want everyone in our wonderful town to know about it... especially folks looking for homes, or looking to rent them. The idea is simple, I want you to have my ad budget for letting people know about our service. To be entered to win you must Like the RentGorilla page, like this post, leave a comment where you tag someone who might need a home, or has one to rent, and then share it. It should take about 15 secs to pull it off and on Feb 16th at 8pm I will award the winner, contact them for their email and send that sweet sweet money there way. Best of all, I am going to do it next week, and the week after, and another week after that. That's $100 bucks of my hard earned cash going directly back to the people who help me make it. I can't imagine a better way to handle "Gorilla" marketing in this day and age. Thank you Antigonish for your support! I know you respect hard work and a solid product and I will not let you down as I continue to build this into a world class solution for all your long term rental needs.

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    A recent panoramic project for Ron MacGillivray Chev Buick GMC proved more difficult then imagined. After several hours the result has improved significantly over the first kick at the can. Be sure to look up and down ;)

    A few things to note about this pano... it is a HDR capture, that is why you can see out the windows, it has the ceiling and the floor integrated, the tripod used to mount the camera was removed from the image, and it was captured in high resolution, such that when you zoom in a lot of detail is maintained. More over this came from a Digital SLR camera, and not a smart phone, but yet has been posted to Facebook ;) Suffice to say a lot of tricks were employed to pull this bad boy off.

    Get in touch if you would like a professional full resolution panoramic tour of your business.

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    Possibility to win a very nice present just before Christmas... ...

    Christmas Canvas Contest & Sale! Win your very own signed and numbered 40 x 30 inch "Cabot Trail At Last" canvas print from a local artist James Smeaton! To enter you must Like the page, Like the post, Comment on the post and Share the post. Draw is this Thursday at 9pm. Pickup only in Antigonish. Need a last minute gift idea? Price ranges from $175 to $200 all in, pickup only. Call 902-735-3040 to reserve your print before they are gone Buy two and get $25 off your second print! See video in comments for more info. Video: Hoping to receive? Please share or tag someone in the comments to let someone know you're interested, also highlight which print you like the most. Happy to do night time picks ups for convenience. Note: I can ship these anywhere in the US & Canada for only $25. Thanks for your support and Merry Christmas! See my full portfolio at:

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    Award Winning Marketing!

    The recent win of the $100,000 Avivia Community Fund for the Antigonish Affordable Housing - Housing for Hope project was assisted by James Smeaton of Highland Multimedia. James was the campaign coordinator over the course of three months and saw to the design of the logo, printed materials and social media posts as well as a significant portion of the outbound communications and campaign strategy. It should also be said that he was surrounded by a very large and dedicated team of volunteers without whom the efforts required would have been near impossible. The citizens of Antigonish and beyond were also instrumental to this win.

    If you need assistance with your next marketing initiative this experience and many more might make us a good fit for your business or organisation.

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